GetResponse Review 2018 : A Perfect Email Marketing Tool
Email marketing should always play an important role in your business. It will often grow to become your most reliable traffic source and the best way to cultivate a relationship with your readers. Your email list is a long term asset, that you need to consistently invest your time in and treat carefully.
GetResponse is an email marketing and online campaign management platform designed to support entrepreneurs and their growing businesses. If you are looking to build targeted subscriber lists, send quality and impactful newsletters, circulate video emails and do follow-up campaigns, then GetResponse is the tool for you.
GetResponse takes pride in being a spam-free solution that conveniently achieves a consistent email deliverability rate of over 99% – which is considered to be the highest across industries. The support team of GetResponse is available on chat 24/7 which adds to the convenience of using the tool.
You know your clients/subscribers are not just going to use the desktop to read emails. They will also use mobile phones and tablets to read your emails because well, it is about convenience. So if your email template is not responsive, then you will not be able to keep the subscribers engaged for a very long time. They will see your business name pop up on their mobile phones and think, “not again!”. You don’t want that to happen!
Thanks to GetResponse, it is easy to see a mobile email preview – a feature that is available inside the email creator in real-time! The tool specifically mentions that all emails designed and all pre-designed templates are mobile-friendly and you don’t need to spend extra cash to ensure the responsiveness.
GetResponse is one the few that goes beyond basic subject and delivery time testing. Instead, you get to test actual email content against each other.
To get to the A/B testing environment, you have to check the option as you go through and create your email. Admittedly, it’s a little hard to spot.
As you progress, you’ll be able to select which kind of test to run.
In GetResponse, you can conduct split tests as they are integrated into the Settings. Creating such a campaign is quite simple and you can easily A/B test the email campaign with up to 50% of the subscribers just with the help of a handy slider.
No email marketing tool is complete without a form builder, after all, it’s an essential piece of the puzzle when collecting emails.
GetResponse offers multiple options under the forms tab.
The wizard is a template-focused, step-by-step approach that would likely appeal to most users of the tool.
To start with, you can choose between a generous number of pre-design form templates for practically every use-case imaginable.
The forms you create in this wizard can be embedded anywhere on your site, but they are still just inline forms.
If you want things like exit-intent popups, fixed-header forms or animated overlays, you’ll need to use a “List Builder App”, instead.
GetResponse comes packed with around 200 pre-designed email templates across various industries. These are just a few:
Perfect Timing Email Delivery
This is an important feature because getting buried under the pile of emails in your subscriber’s inbox is not your aim, and it shouldn’t be ever! So how does GetResponse help here? It offers a super cool feature that allows the tool to predict the optimal delivery hour of the day! Wow – this is a first, honestly speaking!
It basically selects a timing when the subscriber is most likely to read open your emails. The prediction is made using historical data or how he or she behaved with your email previously. This means your email will most likely land at the top of the subscriber’s inbox, thus boosting click-through rate.
Email Analytics & Statistics
What’s the point of sending emails when you can’t analyze any of the email marketing metrics? From open click rate and CTR to subscriber’s activity patterns and the device used to read your emails.
GetResponse will share each and every detail with you. Do you know you can actually optimize your emails so that they match your target audience’s needs and preferences? You can even collate social data such as likes, shares, RTs, etc. to see how well your email content has fared. Basically, you have the option to accurately monitor a plethora of metrics depending upon the nature and aim of your email campaign. Oh, and there’s something called the Global View as well that lets you locate your subscribers across the globe.
Pricing and Features of GetResponse
Pricing and Features are the most important deciding factors. You have to make sure that you are getting all necessary features within your budget.
The primary reason I chose GetResponse is its affordable pricing. GetResponse’s plans are comparatively cheaper than Aweber, iContact, etc. But it offers the same features. Now let’s take a look at GetReponse’s features.
These features are more than enough to make your email marketing easy. However, GetResponse offers many more features.
- Responsive Email Design.
- Form Builder.
- Landing Pages Builder.
- A/B Testing.
- Autoresponders 2.0
- Email Creator.
- Schedule Email.
- Email Intelligence.
- List Booster.
- Inbox Preview.
- Analytical Integration.
- Social Integration.
- Excellent Support & Documentation.
You already own an email list, then choose a plan according to your list size. Otherwise, you can start with Email or Pro plan. You can change your plan later if needed.
You can try GetResponse for free. It doesn’t require any credit card details. Just try and then buy.
We ended this review with a smile on our email marketing faces! Really impressed by the simplicity of the template editor and template selection, as well as the massive list of features.
Whatever your level or knowledge of email marketing is, this is a great service. We recommend you go over and take a look for yourselves, and report back with anything you think we missed. Share your thoughts with us either in an email or on Facebook and Twitter.